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Case: The Marginalen and Fredrik 'Benke' Rydman story continues.

As you might have seen I’ve been working with Marginalen Bank for quite some time now. Last time I posted about Marginalen I wrote about the campaign featuring world class dancer Fredrik ‘Benke’...

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Case: Turning a legendary golf course into an icon – The Ullna Golf Club...

Photo by Andreas Hemmingsson About a year ago I was approached by David Hamilton, board member of the Swedish Ullna Golf Club and also owner of Caddee. The Ullna Golf Club was established and designed...

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Let me introduce BAUX – Let's Build!

Almost two years ago I had a very nice lunch with Petrus Palmér. Petrus has together with Jonas Pettersson and John Löfgren founded the world famous design agency Form Us With Love. As we’re enjoying...

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Case: Branding the Volvo Ocean Race – The worlds finest off shore race

Today at 14:00 CEST one of the worlds most challenging adventures and sport events starts – The Volvo Ocean Race, and I’m really proud to be a part of it. In the end of 2013 I was asked to deliver the...

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The Story Of BAUX Acoustic Panels

About a year ago in February 2014 one of my entrepreneurial creations was introduced. Upon my initiative, me, Fredrik Franzon, and the founding partners of design studio Form Us With Love; Jonas...

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A prototype – SJ and a journey into the future

You might have seen the post I’ve written about prototyping. An innovation process I’ve developed in order to help global brands understand their future needs and based on that map out strategies to...

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BAUX, Branding & the Acoustic 3D Pixel

As we launched the BAUX Acoustic 3D Pixel we ticked another box at BAUX, the company I launched in 2014 together with four other brilliant minds. From the start we’ve set out to create a sustainable...

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The Ronnestam Prototyping Process. An innovation process by me leading your...

About five years ago I launched new process that could help brands and companies to break out of their stand still and also help me in creating the right climate for change in the projects I work with....

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The Kinnarps stand 2017 – Editor's Award for Best Stand.

After creating a new brand and design platform for Kinnarps, one of the worlds finest workspace solutions brands I was asked if I wanted to design and then lead the implementation of the Kinnarps...

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Case: The branding and launch of BAUX Acoustic Pulp.

The 2019 Stockholm Furniture & Light Fair opened in February this year in Stockholm, Sweden. It’s one of the most important arenas for global furniture and interior design brands. Thus a very...

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