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Continuing building the Marginalen Bank brand with a new commercial
As of monday this week you can spot the latest TVC created for Marginalen Bank. This sweet little flick is the latest short film (I see it more as a short film than a TVC) in a series of three (1 &...
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24 Hours Live. Sammanfattning, höjdpunkter och ett stort tack!
(This is a Swedish post covering the 24 Hours Live event in May earlier this year) Tidigare i år, närmare bestämt i början av Maj, genomförde jag tillsammans med Göran Adlén årets kanske mest korkade...
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Proudly presents: Buildo Rescue from JAJDO
Some of you probably know about my little venture called JAJDO. Together with Jonas Theder and Andreas Wålm I’ve set out to build an app factory. So far it’s a small factory and it’s taken some time to...
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Case: Revamping Vasakronan. Swedens largest property brand.
Sometime last year I was approached by Vasakronan, Swedens largest property brand with a property portfolio valued at SEK 80.3 billion. Being a market leader the felt their digital presence had to...
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Say no more!
The first app that my mobile app start-up JAJDO released last sunday, Buildo Rescue Sticker book, suddenly turned up in the New and Noteworthy section in the Apple app store. This is off course great...
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History in the making
Earlier today we (my other company JAJDO), launched our second iPad and iPhone app. This one is called Buildo History or as in the picture below if you’re Russian. (we’ve translated it into 18...
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Case: Let’s Bank with Fredrik ‘Benke’ Rydman and Marginalen Bank.
If you’ve followed this blog and me for a while you know I’ve been heading the work of making one of Sweden’s newest brands come to life – The Marginalen Bank. It’s a fantastic assignment where I’ve...
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Ett nytt lyxigt experiment
This is a blog post in Swedish about a new start-up I’m heading aiming to establish a luxury blog in Sweden. Lyx är ett sånt där ord som skapar oreda. Vissa blir alldeles till sig av lycka medan andra...
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Putting Sweden on the map at LeWeb 2012
A couple of month before LeWeb Annika Lidne, Social Media superwoman from Sweden approached me and asked if I wanted to be a part of the Swedish Trade Council Initiative at LeWeb. Once I said “hell...
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33 491 viewers and 1 year later. This wednesday it’s time for Webbdagarna again.
About one year ago I was one of the keynote speakers at Webbdagarna, one of Swedens biggest events on Internet, technology, communication, media, mobile and more. My subject when I spoke last year was...
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Case: The Marginalen and Fredrik ‘Benke’ Rydman story continues.
As you might have seen I’ve been working with Marginalen Bank for quite some time now. Last time I posted about Marginalen I wrote about the campaign featuring world class dancer Fredrik ‘Benke’...
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Case: Turning a legendary golf course into an icon – The Ullna Golf Club...
Photo by Andreas Hemmingsson About a year ago I was approached by David Hamilton, board member of the Swedish Ullna Golf Club and also owner of Caddee. The Ullna Golf Club was established and designed...
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The Ronnestam Prototyping Process. An innovation process by me leading your...
About five years ago I launched new process that could help brands and companies to break out of their stand still and also help me in creating the right climate for change in the projects I work with....
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Let me introduce BAUX – Let’s Build!
Almost two years ago I had a very nice lunch with Petrus Palmér. Petrus has together with Jonas Pettersson and John Löfgren founded the world famous design agency Form Us With Love. As we’re enjoying...
View ArticleCase: Branding the Volvo Ocean Race – The worlds finest off shore race
Today at 14:00 CEST one of the worlds most challenging adventures and sport events starts – The Volvo Ocean Race, and I’m really proud to...
View ArticleThe Story Of BAUX Acoustic Panels
About a year ago in February 2014 one of my entrepreneurial creations was introduced. Upon my initiative, me, Fredrik Franzon, and the founding partners of...
View ArticleA prototype – SJ and a journey into the future
You might have seen the post I’ve written about prototyping. An innovation process I’ve developed in order to help global brands understand their future...
View ArticleCase: The Marginalen and Fredrik 'Benke' Rydman story continues.
As you might have seen I’ve been working with Marginalen Bank for quite some time now. Last time I posted about Marginalen I wrote about the campaign featuring world class dancer Fredrik ‘Benke’...
View ArticleCase: Turning a legendary golf course into an icon – The Ullna Golf Club...
Photo by Andreas Hemmingsson About a year ago I was approached by David Hamilton, board member of the Swedish Ullna Golf Club and also owner of Caddee. The Ullna Golf Club was established and designed...
View ArticleLet me introduce BAUX – Let's Build!
Almost two years ago I had a very nice lunch with Petrus Palmér. Petrus has together with Jonas Pettersson and John Löfgren founded the world famous design agency Form Us With Love. As we’re enjoying...
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